Event Analysis enables Marketers to answer the following questions regarding the occurrence of a specific event or a combination of events:

  1. Trend over time of the number of occurrences of an event

  2. Trend over time of the number of distinct users who have performed an event

  3. Trend over time of the frequency of occurrence of an event (number of event occurrence / number of unique users)

  4. Aggregate count of the number of occurrences or users who have performed a specific event, grouped by event or user properties

  5. Aggregate count of users who have performed ANY one of a set of events

  6. Aggregate count of users who have performed ALL events in a set of events

For each event, you can apply filters on Event or User properties as required.

How to Build an Event Analysis Report?

Let’s take an example into consideration to build an Event Analysis Report. In this report, we will analyse the top landing pages for New Website Visitors in the United States over the last month.

Step 1: Login to Factors

Login to the Factors website and go to the ‘Analyse’ section. Then, click on ‘Events’ as shown below:

Step 2: Select the Event

In this case the event of interest would be a website visit or a session.

Step 2 : Apply the relevant filters

The filter icon comes up on hovering over the event and provides a drop down for selecting event or user properties in the filter condition. In this case, the filter conditions can be modelled as:

Step 3 : Apply the Breakdown

Breakdown conditions can be thought of being similar to breakdowns in a pivot table and can be done on Event or User Properties. Further for User Properties, the breakdown can be done on the value of the user property at the time of occurrence of the Event (Event Level) or the value of the user property at current time (Global Level). For this analysis, this nuance is not material as the first landing page of a new user does not change over time. Event Level breakdown option is available on hovering over the event name and the Global Level Breakdown is available as a section below the list of events.

Step 4 : Apply the Criteria and Select the Time Range

Criteria for aggregating the event can be set to any of the following

  1. Total Events : count of event occurrences

  2. Total Users : count of unique users who performed the event

  3. Active Users : count of unique users who performed the event divided by count of unique users who performed the 'session' event

  4. Frequency : count of event occurrences divided by the count of unique users who performed the event

For this analysis, we shall set the criteria as 'Total Users'.

The Time Range for the query can be set to any of the pre-defined time ranges or a Custom Range.

Step 5 : Visualise the Results

On clicking on 'Run Query', Factors would compute the analysis and take you to the report screen.

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