A content group refers to a collection of logically related URLs that makes up your overall website’s content. For instance, a collection of blog articles written with a specific intent on your blog. By defining a content group to identify all such pages on the site, you can analyse common traits across many such pages at one go.
You can define upto 3 content groups. Currently, content groups can be used to drill down the factors default event - Website Session.
How to Create Content Groups on Factors?
Step 1: Login to the Factors App and click on ‘Configure’. Under the dropdown, click on ‘Content Groups’.
Step 2: Add the name and description that you’d like to assign to your content groups.
Step 3: Values are the terms that define the content groups. Add the value. In this case, we will be evaluating the ‘Solutions Pages’ on Factors website.
Step 4: Once you’ve added the value, add rules. Here, in this case, we will add the links to the solution pages under the value of the rules. Once those values are added, click on ‘Save’.
Note that you can add as many values as you want under Content Groups.
Here’s how the query will look like once we added all the links to the solution pages under rules:
Click on ‘Save’ to save your ‘Content Groups’.
How To Leverage Content Groups on Factors?
Get An Overview of Different Types of Pages on Website
With Content Groups, you have the ability to group similar themed website pages into categories that enables a categorical view of website performance. For example, let's say if you find a landing page with a high bounce rate, that destination URL might not match the expectation set by your ad text, or it might not have engaging content with a clear navigation path.
What you can do with Factors is to evaluate and adjust your landing pages to help establish the tone that resonates with users and ultimately improve user retention, increasing the conversion opportunities on your site.
Visualize The Impact of Content Groups on Leads & Revenue
We help you measure the impact of content groups to enable you to answer the fundamental question: are the viewers of my content turning into leads, prospects, and new business?
This means that you can now place revenue and pipeline-centric KPIs at the center of your content marketing strategies and track the influence of your content groups on accounts as they move through the pipeline. For instance, you can track:
Content pipeline influence (by MQL and SQL stages)
Content revenue influence
Influenced Opportunities per Session - to compare the performance across pages, in this case, how many SQLs do we generate for every content view.
You'll be able to find direct evidence of the content group's influence at each pipeline stage and on revenue via headline percentage of content-influenced leads/opportunities/deals and revenue.
Compare the performance of different blog categories
For content marketers, it's necessary to be able to compare the performance of content (across all types) against the same benchmark. This helps identify what content or content type needs to be optimized, scaled, or even scrapped altogether.
Typically, conversion rates have been a good barometer of well-performing content and a signal for potential. For example, a URL might have low traffic but high conversion rates, meaning you could pump more paid traffic to the content or try boosting SERP ranking organically.
But conversion rates suffer from not being able to show what happens beyond the conversion. Do those signing up go on to become customers?
With Factors, you get to compare content performance based on different blog categories. You can identify the URLs with best performing Influenced Leads per Session to facilitate identifying those which might benefit from more traffic. Conversely, those with Poor performance might need optimizing by, for example, refining the tone/subject to better meet the target audience.