# Factors.ai Help Center

> Become a Factors.ai power user

## Getting started

- [Project and Personal Settings](https://help.factors.ai/en/articles/13437290-project-and-personal-settings.md)
- [Using Factors Data for Real-Time Personalization](https://help.factors.ai/en/articles/15250564-using-factors-data-for-real-time-personalization.md): Surface Factors account and segment data on your website to power personalized experiences for every visitor.
- [Setting up Factors SDK on your site](https://help.factors.ai/en/articles/8999789-setting-up-factors-sdk-on-your-site.md)
- [Set up custom enrichment rules](https://help.factors.ai/en/articles/9000103-set-up-custom-enrichment-rules.md)
- [Integrating Factors with your go-to-market tools](https://help.factors.ai/en/articles/9000337-integrating-factors-with-your-go-to-market-tools.md)
- [Invite your team to your organization’s Factors account](https://help.factors.ai/en/articles/8999942-invite-your-team-to-your-organization-s-factors-account.md)
- [Getting started with account analytics](https://help.factors.ai/en/articles/7260601-getting-started-with-account-analytics.md)
- [Segments](https://help.factors.ai/en/articles/9027050-segments.md): Get started with creating your first segment on Factors.
- [Place Factors' SDK using a Tag Manager](https://help.factors.ai/en/articles/9000464-place-factors-sdk-using-a-tag-manager.md)
- [Manually place Factors' SDK](https://help.factors.ai/en/articles/9000478-manually-place-factors-sdk.md)
- [Using a Customer Data Platform](https://help.factors.ai/en/articles/9000483-using-a-customer-data-platform.md)
- [Adding SDK to your WordPress website](https://help.factors.ai/en/articles/9064879-adding-sdk-to-your-wordpress-website.md)
- [Adding SDK to your Webflow website](https://help.factors.ai/en/articles/9071181-adding-sdk-to-your-webflow-website.md)

## Account Intelligence

- [Website Account Identification Report](https://help.factors.ai/en/articles/7210000-website-account-identification-report.md): Now, you can easily see which key accounts are engaging with your marketing and website
- [Account Timeline View](https://help.factors.ai/en/articles/7287394-account-timeline-view.md)
- [G2 intent signals inside Factors](https://help.factors.ai/en/articles/8344843-g2-intent-signals-inside-factors.md)
- [Account Intelligence in Factors.ai](https://help.factors.ai/en/articles/9026912-account-intelligence-in-factors-ai.md)
- [‘All Accounts’ Screen](https://help.factors.ai/en/articles/9026941-all-accounts-screen.md)
- [Account Birdeye View](https://help.factors.ai/en/articles/9027396-account-birdeye-view.md)
- [Company Intelligence API in Factors](https://help.factors.ai/en/articles/12089530-company-intelligence-api-in-factors.md): LinkedIn Company Intelligence API
- [Weekly Segment Summary Emails](https://help.factors.ai/en/articles/12521673-weekly-segment-summary-emails.md): Get a summary every week for the segments of your interest to your inbox

## AdPilot

- [Smart Reach](https://help.factors.ai/en/articles/9636733-smart-reach.md)
- [LinkedIn conversions \(CAPI\)](https://help.factors.ai/en/articles/9515503-linkedin-conversions-capi.md)
- [Google Enhanced Conversions](https://help.factors.ai/en/articles/11589046-google-enhanced-conversions.md): Send conversion events from Factors to your Google Ads for improved targeting and measurement
- [LinkedIn Bulk Exclusion](https://help.factors.ai/en/articles/15276816-linkedin-bulk-exclusion.md): Automate audience exclusions across LinkedIn ad campaigns

## Integrations

- [Visitor Identity Enrichment](https://help.factors.ai/en/articles/14885484-visitor-identity-enrichment.md)
- [Intent Upload API](https://help.factors.ai/en/articles/15914322-intent-upload-api.md): Push account intent signals into Factors from any external system.​
- [Clearbit reveal](https://help.factors.ai/en/articles/7261981-clearbit-reveal.md)
- [Demandbase](https://help.factors.ai/en/articles/9644260-demandbase.md)
- [Snitcher](https://help.factors.ai/en/articles/11722068-snitcher.md)
- [Google ads integration](https://help.factors.ai/en/articles/7283695-google-ads-integration.md)
- [Google search console integration](https://help.factors.ai/en/articles/7283784-google-search-console-integration.md)
- [Facebook ads integration](https://help.factors.ai/en/articles/7283696-facebook-ads-integration.md)
- [Bing ads integration](https://help.factors.ai/en/articles/7831204-bing-ads-integration.md)
- [LinkedIn Integration](https://help.factors.ai/en/articles/7283729-linkedin-integration.md)
- [HubSpot Integration](https://help.factors.ai/en/articles/7261985-hubspot-integration.md)
- [Salesforce integration](https://help.factors.ai/en/articles/7261989-salesforce-integration.md)
- [Leadsquared integration](https://help.factors.ai/en/articles/7283684-leadsquared-integration.md)
- [Zoho integration](https://help.factors.ai/en/articles/10031568-zoho-integration.md): How to integrate Zoho with Factors
- [G2 Integration](https://help.factors.ai/en/articles/8344783-g2-integration.md)
- [G2 integration with Factors](https://help.factors.ai/en/articles/10175097-g2-integration-with-factors.md): Learn more on the conversion data that Factors is sending to G2
- [Slack integration](https://help.factors.ai/en/articles/7283808-slack-integration.md)
- [Microsoft Teams integration](https://help.factors.ai/en/articles/7913152-microsoft-teams-integration.md)
- [Rudderstack integration](https://help.factors.ai/en/articles/7283693-rudderstack-integration.md)
- [Segment integration](https://help.factors.ai/en/articles/7261994-segment-integration.md)
- [Webhooks, an introduction](https://help.factors.ai/en/articles/7731538-webhooks-an-introduction.md): Send events from Factors to any of your other apps. Automate workflows. The possibilities are now endless.
- [Webhooks with Zapier](https://help.factors.ai/en/articles/7733289-webhooks-with-zapier.md): Use webhooks with zapier to build flows even quicker
- [Webhooks with Make.com \(formerly, Integromat\)](https://help.factors.ai/en/articles/7969140-webhooks-with-make-com-formerly-integromat.md)
- [Webhooks: what you can achieve and how to get started](https://help.factors.ai/en/articles/7955496-webhooks-what-you-can-achieve-and-how-to-get-started.md)
- [How to track iFrame forms?](https://help.factors.ai/en/articles/8277879-how-to-track-iframe-forms.md)
- [Apollo Integration](https://help.factors.ai/en/articles/10031572-apollo-integration.md)

## Configuration

- [Custom Events](https://help.factors.ai/en/articles/7284092-custom-events.md)
- [Custom Properties](https://help.factors.ai/en/articles/7284109-custom-properties.md)
- [Content Groups](https://help.factors.ai/en/articles/7284125-content-groups.md)
- [Custom KPIs](https://help.factors.ai/en/articles/7284181-custom-kpis.md)
- [Alerts](https://help.factors.ai/en/articles/7284705-alerts.md)
- [Custom Dimensions](https://help.factors.ai/en/articles/9287055-custom-dimensions.md)
- [Property Mapping](https://help.factors.ai/en/articles/9287519-property-mapping.md)
- [Default Channel Group](https://help.factors.ai/en/articles/9289223-default-channel-group.md)
- [3rd-Party Intent Data in Factors](https://help.factors.ai/en/articles/12593984-3rd-party-intent-data-in-factors.md): Now leverage stronger buying signals from in-market accounts using 3rd party intent data in Factors!

## Analytics and Reports

- [Reports](https://help.factors.ai/en/articles/7295489-reports.md)
- [KPI Reports](https://help.factors.ai/en/articles/7338105-kpi-reports.md)
- [Event Reports](https://help.factors.ai/en/articles/7439157-event-reports.md)
- [Funnel Reports](https://help.factors.ai/en/articles/7439303-funnel-reports.md)
- [Profile reports](https://help.factors.ai/en/articles/7439288-profile-reports.md)
- [Dashboards](https://help.factors.ai/en/articles/7302069-dashboards.md)
- [Path analysis](https://help.factors.ai/en/articles/7302103-path-analysis.md)
- [Multi-touch Attribution](https://help.factors.ai/en/articles/6280857-multi-touch-attribution.md)
- [Routines](https://help.factors.ai/en/articles/15933653-routines.md): Scheduled reports and campaign alerts using Scout

## Alerts and Automations

- [Automated weekly reporting in Factors](https://help.factors.ai/en/articles/9000411-automated-weekly-reporting-in-factors.md)
- [AI Agents](https://help.factors.ai/en/articles/14018722-ai-agents.md): Learn how to use AI Agents inside Factors.
- [Get real-time alerts about high-intent accounts on Slack](https://help.factors.ai/en/articles/8985351-get-real-time-alerts-about-high-intent-accounts-on-slack.md)
- [Set up real-time alerts on Microsoft Teams](https://help.factors.ai/en/articles/9121560-set-up-real-time-alerts-on-microsoft-teams.md)
- [Make Template - Setup Retargeting audience](https://help.factors.ai/en/articles/8732694-make-template-setup-retargeting-audience.md): This is a help article that instructs users to setup their LinkedIn Audience and connect it with Make.com
- [Zapier Template - Setup Retargeting audience](https://help.factors.ai/en/articles/8769592-zapier-template-setup-retargeting-audience.md): This is a help article that instructs users to setup their LinkedIn Audience and connect it with Zapier
- [HubSpot Workflows](https://help.factors.ai/en/articles/10229361-hubspot-workflows.md): Add or update HubSpot companies
- [Google Sheet Workflow](https://help.factors.ai/en/articles/11364209-google-sheet-workflow.md): Add or update companies and their properties in your Google Sheet
- [AI Contact Relevance Workflow](https://help.factors.ai/en/articles/13450091-ai-contact-relevance-workflow.md): Get alerted on Slack with account overviews and relevant contacts using the Factors AI workflow

## Glossary

- [List of KPIs](https://help.factors.ai/en/articles/7302473-list-of-kpis.md)
- [Properties for filter and breakdown](https://help.factors.ai/en/articles/8847866-properties-for-filter-and-breakdown.md): List of properties/parameters that you can use inside Factors
- [Attribution Model Definitions](https://help.factors.ai/en/articles/6376504-attribution-model-definitions.md): This article covers the definitions of some of the key attribution models along with examples
- [FAQs - Factors Analytics & Attribution](https://help.factors.ai/en/articles/6981879-faqs-factors-analytics-attribution.md)
- [FAQs - Factors Website Deanonymization](https://help.factors.ai/en/articles/6981455-faqs-factors-website-deanonymization.md)

## Settings

- [Setting up SAML-based login](https://help.factors.ai/en/articles/9538531-setting-up-saml-based-login.md)
- [Setting up SAML-based login for Azure](https://help.factors.ai/en/articles/10086331-setting-up-saml-based-login-for-azure.md)
- [Two Factor Authentication](https://help.factors.ai/en/articles/10272748-two-factor-authentication.md): Enable Two factors authentication for your project in Factors
- [Members and roles](https://help.factors.ai/en/articles/13166690-members-and-roles.md): Managing your project's members and assigning roles - admin, user or viewer

## Factors API

- [Account Journey API](https://help.factors.ai/en/articles/11028633-account-journey-api.md): Understand which users from a specific account are interacting with you and what actions they are performing over time.

## Features

- [Milestones](https://help.factors.ai/en/articles/11123327-milestones.md): How-to guide on setting up and using the milestones feature in Factors.
- [Segment Insights](https://help.factors.ai/en/articles/9334968-segment-insights.md)
- [Predictive Scoring](https://help.factors.ai/en/articles/11623004-predictive-scoring.md): Learn how to use the Predictive Scoring feature in Factors
- [Account 360 View](https://help.factors.ai/en/articles/11623455-account-360-view.md): Discover how to set up the Account 360 view in Factors.
- [Interest Groups](https://help.factors.ai/en/articles/10429619-interest-groups.md): Learn more on Interest Groups in Factors, and how you can set them up
- [Hidden Accounts](https://help.factors.ai/en/articles/11883641-hidden-accounts.md): Learn how to use the 'hide accounts' feature in Factors.
- [Engagement Scoring](https://help.factors.ai/en/articles/13368243-engagement-scoring.md): Understand how to set up and use this feature.
- [Factors MCP](https://help.factors.ai/en/articles/14705206-factors-mcp.md)