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G2 integration with Factors

Learn more on the conversion data that Factors is sending to G2

Updated today

With Factors' integration with G2, you can bring in your G2 intent data and combine with other intent data in Factors to get a comprehensive look at the engagement history of your target accounts.

Factors sends conversion data to G2 to give visibility into the influence of G2 on your pipeline and revenue.

The conversion data includes (but is not limited to):

- Number of 'Closed Won' Opportunities influenced by G2
- Average Deal Cycle for Opportunities influenced by G2
and other insights into G2's influence on your buyer journey.

If you would like to opt out of sending data to G2, follow these steps:

1. Log into your Factors project


2. Navigate to the 'Settings' page

3. Go to the Integrations tab and search for 'G2'



4. Click on the G2 integration screen, find the 'send conversion data to G2' toggle and turn it off.


For further questions, feel free to contact us on help@factors.ai.

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