Overview
The 3rd-Party Intent Data feature helps you understand what topics your target accounts are actively researching across the web.
By connecting your Factors workspace with our intent data providers, you can select topics of your interest and analyze which topics your accounts are surging in, and classify their research behavior as Early, Active, or In-depth — allowing better targeting, messaging, and prioritization.
Part 1: Configuration & Topic Selection
1. Navigate to Account Configurations Under Settings
Go to the accounts configurations section under settings.
Select the Research Intent tab
2. View the List of Topics
The system automatically fetches the complete list of available topics in the background after the feature is enabled
It takes approximately 20 minutes for the list of topics to generate for your project after enabling the feature
A curated list of topics relevant to your business and industry domain is shown by default
3. Select Topics to Analyze
Choose the topics that are most relevant to your ICP or offerings.
Your plan determines the number of topics you can select:
Plan | Topic Limit |
Growth | 6 topics |
Enterprise | 12 topics |
You may purchase an add-on for increasing the number of topics that you would like to track the intent data for
4. Use “Select Similar Topics”
Click “Select Similar Topics” to open a modal displaying related or recommended topics based on your selections.
Browse and add more topics to your list.
5. Save Your Selection
Once you’ve finalized your topics, click Save to confirm.
⚠️ You can only modify your selected topics once every 30 days.
Part 2: Interacting with Bombora Intent Data
Once topics are selected, intent data begins enriching your account-level insights in Factors.
1. Understanding Research Intent
Each account’s engagement level is classified into three stages based on composite scores (averaged across all selected topics):
Composite Score Range | Intent Category |
Below 10 | Early Research |
10–30 | Active Research |
30+ | In-depth Research |
2. Research Intent in the Accounts Table
A new Research Intent column will appear in your Accounts Table.
This reflects the overall research stage of each account across all selected topics.
You can hover over any cell to view specific topics where that domain is surging.
3. Data Scope & Coverage
The topic restrictions (6–12 limit) apply only to accounts identified through de-anonymization.
CRM-linked companies are not limited by topic count.
If you have the Bombora Add-on, Factors can process intent data for all companies, using combined signals from LinkedIn, G2, and CRM sources.
FAQs
1. What is Bombora Intent Data?
Bombora provides third-party intent data that shows what topics companies are actively researching across the web.
2. How often is the intent data refreshed?
Bombora updates intent data weekly.
3. Can I select custom topics beyond the pre-listed ones?
Currently, only topics fetched via the Bombora API are supported.
stages instead of showing numeric values.
5. Can I change my topic selection anytime?
You can only make changes once every 30 days.
6. Are topic limits the same for all accounts?
No. Limits apply only to de-anonymized accounts. CRM-based accounts are excluded from this restriction.
7. What happens if I purchase the Bombora Add-on?
You can track up to 6 topics and extend coverage to all companies, including CRM, LinkedIn, and G2 signals.
8. Where can I see the surging topics for a specific account?
In the Account Overview screen, under “Research Intent & Surging Topics.”