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FAQs - Factors Analytics & Attribution
FAQs - Factors Analytics & Attribution
Updated over a year ago

Whall all data integrations does Factors support?

  • Website Data: Factors SDK and CDPs like Segment, Rudderstack, etc.

  • CRM/MAP: Hubspot, Salesforce, Marketo, LeadSquared.

  • Ads Platform: Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads. For other ads data, you can import it inside Factors using CSVs/Google Sheets.

  • Deanonymization/ABM: Factors Deanonymisation, 6Sense, Clearbit Reveal.

  • Chatbot: Drift Chat

  • SEO: Google Search Console

  • Communication: Slack, Microsoft Teams

  • G2: Intent data from G2

Is Factors Privacy Compliant?

Yes. Factors is absolutely compliant with your privacy requirements across GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. If you have additional questions, reach out to ashwin@factors.ai or praveen@factors.ai.

Is Factors GDPR compliant?

Yes. If you have additional questions or need access to the GDPR doc, reach out to praveen@factors.ai or ashwin@factors.ai .

Is Factors SOC2 compliant?

Yes. If you have additional questions or access to SOC2 docs, reach out to praveen@factors.ai or ashwin@factors.ai .

Does Factors have a Data Processing Agreement?

Yes. Here’s the link to Factors’s Data Process Agreement.

How long does it take to integrate Factors with data sources?

  • Factors JS SDK: Placing Factors SDK on your website takes anywhere from 2 to 5 mins depending on how you place it- using Google Tag Manager, directly on the website using web dev help, or using a CMS like WordPress etc.

  • CRM/MAP: Single login integration. Upto a min. You need read access to the CRM or MAP

  • Ads platforms: Single login integration. Upto a min. You need read access to the Ads platform.

How much do you charge for Customer Support?

  • Dedicated Customer Success Manager to all free trials and paying customers- at no extra cost!

  • Implementation, onboarding, and tool setup support (at no additional cost).

  • Building reports and dashboards on customer’s request (at no additional cost).

How long does it take for the Factors Website SDK data to show inside Factors reports after placing the SDK successfully?

2 to 10 mins

How long does it take for the MAP/CRM (Hubspot, Salesforce, Marketo, LeadSquared) data to show up inside Factros after successful integration?

Up to 48 hours on the first integration. Following the first integration, data till yesterday will flow in every 24 hours a few hours after midnight (as per your Factors project timezone).

How long does it take for the Ads Channel (Google Ads, FB Ads, LinkedIn Ads, Bing Ads)

  • Up to 48 hours on the first integration. Following the first integration, data till yesterday will flow in every 24 hours a few hours after midnight (as per your Factors project timezone).

How long does it take for the Factors Website Deanonymization/Clearbit/6Sense data to show up inside Factors?

Real-time (up to 1 mins delay)

How long does it take the Google Search Console data to flow in?

Up to 48 hours on the first integration. Following the first integration, data till yesterday will flow in every 24 hours a few hours after midnight (as per your Factors project timezone)

Can Factors pull in historical data? If yes, for how much back into the past?

  • Website Data (using Factors SDK)- No, we can’t pull your historical website data as our SDK wasn’t there on the website then. We can collect website data only after you place it on your website.

  • Website Data (using CDP platforms like Segment or RudderStack)- Yes, in special cases only. You can send historical data for up to a couple of months by “replaying data” from your CDP. The functionality and responsibility of replaying data are with your CDP platform. Before you replay data from CDP, you need to raise a request your Customer Success Manager at Factors. For more details on this reach out to praveen@factors.ai / ashwin@factors.ai .

  • CRM (Hubspot, Salesforce, Marketo, etc): Up to 30 days back from the date of first integration.

  • Ads Platforms (Google Ads, FB Ads, LinkedIn Ads, Bing Ads): Up to 30 days back from the date of first integration.

  • Google Search Console: Up to 30 days back from the date of first integration.

Does Factors SDK slow down my website?

No, because Factors's SDK is an asynchronous SDK which means the loading of the SDK doesn't hinder the loading of other elements on the website or the other SDKs. On top of that, the size of SDK is just 22Kbs. This is one of the lightest marketing tags you would ever come across. Also, the load time of Factors's SDK is less than 10ms for the first time load, and less than 5ms for consecutive loads.

Can Factors perform attribution analysis?

Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a range of multi-touch models (time-decay, U-shaped, etc) and we’re always open to creating custom models. Additionally, we automate most of the heavy lifting, empowering you to rapidly generate reports & insights.

Can we get data out of Factors via an API

Yes, you can access data via our webhook functionality (which is similar to an API)

Can Factors SDK track visitors and data across domains? What about sub-domains?

Why am I seeing my domain as a Referrer domain inside Factors?

Whenever websites have meta refreshes or Javascript-based redirects, the URL parameter of the original redirect gets lost. Hence you end up seeing your own domain as the Referrer instead of the original source.

To check if your website also has such redirects set up, ask your engineering team or your SEO expert.

If you need to have those redirects on your website for some reason, we can still solve this issue inside Factors. You can alter the default channel mapping in Factors in the Configure section to remove internal domains as Referrer.

Here, you can exclude internal redirects from being counted as Referral by adding a condition where Referrer Domain not equals <your domain>

This way all your internal redirects won't affect the Referral channel.

Not happy with the support you are getting at Factors and want to escalate your request to founders or department heads?

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