For better performance insights, group your ad campaigns by theme. This allows you to analyze the return on investment (ROI) for specific themes, like grouping campaigns with "search" in their name under a "Search Campaigns" umbrella.
Here is how you can set up Custom Campaigns and Ad Groups:
Log in to your Factors account and click on the Configuration icon in the navigation bar.
Now look for 'Properties' in the drop-down and click on it.
Click on the + Add New from the top right inside Custom Dimensions.
Select Campaign or Ad Group based on what you wish to create from the "Type" dropdown.
Now add a name and description for this group.
Set up the values inside the group by clicking + New Value.
Hit Save to add the value. You can set up multiple values inside a group.
Hit Save on the top right and your custom dimension is now set up inside Factors.