Overview

You can utilise Google ads data inside Factors to analyse, measure ROI and assign credit to your google ad campaigns with Factors multi touch atrribution and web analytics capabilities.

Integration with Factors

1. Log in to your Factors account and click on the settings icon ⚙️ in the left nav bar and then click Integrations.

2. Find Google Ads inside the integrations page and click Enable using Google.

3. You will be redirected to authorise the integration.

4. Once that is complete, go back inside the settings page (refer steps 1,2) and inside Google ads select the accounts you wish to integrate.

Here’s a video to help

And that’s it! Factors can start pulling your Google ad campaign data.

What’s next

• Getting started with Factors Web analytics

• Building an Attribution Report