Updated over a week ago


Factors offers a powerful suite of tools for businesses looking to gain a deeper understanding of accounts that visit your website. Factors allows you to identify anonymous accounts on your website and track their behaviour. With website and account analytics, you can aggregate this data with data from other touchpoints, like CRM, emails, and meetings to get a comprehensive view of your prospect's interactions with your business.

Analytics reports

Use the power of data to answer all your marketing questions with Factors easy to use Query Builder. You can build a variety of reports:

  1. KPIs- Track important KPIs such as website traffic, conversion rates, and ad spends to measure the effectiveness of your marketing campaigns.

  2. Funnels- Build custom funnels to identify bottlenecks in your customer journey and pinpoint areas for improvement.

  3. Profiles- Gain insights into the behaviour of key customers and prospects and personalize your marketing efforts to improve engagement and conversions.

  4. Events- Gain a deeper understanding of how accounts are interacting with your website, such as tracking website sessions, form fills, demos booked, and more.

Slice and dice your data with Filters

Filters allow you to slice and dice data to uncover granular insights, helping you to quickly and accurately find the exact information you are looking for.

When dealing with multiple KPIs or events at the same time, you can apply filters at an individual level to one KPI or event and also at a global level to your entire report.

Don’t worry, we’ll cover how you can apply these filters to your reports inside individual sections about KPIs, Funnels, Profiles and Events.

Categorise your data with Breakdown

Group and display data in a customized and visually appealing way, enabling you to quickly identify trends and patterns that would be otherwise difficult to discern.

You can apply multiple breakdowns to the same report. Also, you can apply breakdown to individual events in your reports and also to your entire report.

Putting it all together

The combination of filters and breakdown allows you to precisely isolate and explore useful subsets of all your data across CRM, Ad Campaigns and Website Sessions. With these powerful tools at your disposal, you can gain a deeper understanding of your customers, campaigns, and business performance, and make data-driven decisions that drive growth and success.

Visualise your data

You can visualise your desired data in many forms. Broadly categorising, you get your data in two formats, Charts and Tables.


Tables are useful when you wish to dive deep into your data and/or wish to perform further analysis on it. We allow you to export the table as a CSV as well so you can perform any additional analysis that you need.


Charts are useful when you want to find trends in your data at a glance. Factors supports many chart types so you can choose from a wide selection depending on the data you are trying to visualise.

What’s next

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