Account-based analytics is a strategy that focuses on analyzing the behaviour and engagement of individual accounts, rather than just individual users. This approach involves collecting data from various sources and aggregating it into a comprehensive view of each account's interactions with a business. By tracking account-level data, businesses can gain insights into the behaviour of key customers and prospects, personalize their marketing efforts, and optimize their sales strategies.
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With Factors, you can implement account-based analytics and gain a deeper understanding of your customers and prospects. The platform offers several powerful tools for ABM analysis, including:

Visualize the full history of all individual account’s interactions with your business, including website visits, email interactions, demos and more. You can view these interactions for individual users as User Profiles or for aggregated company history as Accounts Profiles.

Visualize the paths users take to reach a specific goal or event on your website. It helps you to identify where users are dropping off, what paths are leading to conversions, and what actions are taken before conversions.
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The Funnels feature lets you measure user behaviour through multiple stages of conversion. With this tool, you can measure how users interact, identify bottlenecks in the conversion process, and optimize the user journey to increase conversions.
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Analyse comprehensive profiles of individual prospects and accounts complete with detailed interactions information and behavioural insights.
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By leveraging these powerful ABM tools, you can gain a deeper understanding of your key accounts, optimize your marketing and sales efforts, and drive revenue growth for your business.