You can utilise Bing ads data inside Factors to analyse, measure ROI and assign credit to your Bing ad campaigns with Factors multi touch atrribution and web analytics capabilities.
Integration with Factors
Log in to your Factors account and click on the settings icon ⚙️ in the left nav bar and then click Integrations.
Find Bing inside the integrations page and click Connect now.
You will be redirected to Fivetran where you can authorise the integration with Microsoft Advertising.
Once that is complete you can see the Bing Ad account(s) you wish to integrate with Factors inside the integrations screen.
And that’s it! Factors can now start pulling your Bing Ads data.