Account intelligence is the collection, organization, and analysis of information about potential and existing customers.
In other words, It provides insights into your existing and potential customer's behavior, intent, and company details, helping you to personalize your outreach and optimize your go-to-market campaigns.
Account intelligence can be used by businesses of all sizes, but it is especially valuable for companies that sell to other businesses (B2B).
By understanding their target accounts better, B2B companies can close deals faster, increase their average deal size, and improve customer retention.
Key components
Data: This includes firmographic data (company size, industry, location), technographic data (technology used by the company), and engagement data (how the company interacts with your website, content, or brand).
Analysis: This involves using tools and techniques to turn data into insights. For example, you can use AI to identify which accounts are most likely to buy from you, or to understand the different buying personas within an account.
Action: Once you have insights, you can use them to take action. This could involve creating targeted marketing campaigns, personalizing your sales outreach, or developing new products or services that meet the specific needs of your target accounts.
How Factors collects account intelligence data
Internal data
This could include information about your past interactions with the account, such as website visits, email opens, and product demos.
This data is directly collected by Factors or pulled from your CRM.
External data
This could include information about the account engagement on review sites, as well as social media activity.
This data is pulled from Factors’ partnership with LinkedIn & G2. Or you integrating your Factors instance with your GTM tech.
Third-party data
This could include information about specific job titles in the account, and firmographic information.
This data is sourced from Factors’ integration with 6Sense and Clearbit or via an automation with software like Outreach or Apollo.
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Here's what you can do next:
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