Overview
Demandbase is one of the industry leaders in Account identification. Through Factors integration with Demandbase, you can enrich anonymous account data and use it inside Factors to tie together their activity across Website, LinkedIn, G2, and CRM.
Integration with Factors
Log in to your Factors account, click on the settings icon ⚙️ in the top navigation bar, and then click Integrations.
Click on "Factors Account Identification" integration.
Then, navigate to the bottom of the page and click on "Third-party Integrations".
Find Demandbase, and click Connect Now.
Enter your Demandbase API key and click Connect Now.
And that’s it! Factors will now start identifying accounts using your Demandbase API key. The metering of accounts identified per month will be managed by Demandbase directly.