Make Template - Setup Retargeting audience

• Head over to Alerts inside Factors

  

• Set up the Alert conditions

  • Select event - Can be anyone visiting the website or a specific page. (If you want to use multiple pages)

  • Add “Company Domain is Known” filter

  • Add ICP filters

• Add Alert name and Description

• Add Payload “Company Name” and “Company Domain” in this order

  

• Enable Webhook option

• Copy and paste the Webhook Address [Check next step]

  

• Click on Confirm

• Open Make.com

• Create new Scenario

• Add Webhook as the connector

• Select “Custom Webhook”

• Create Webhook and give it a name

• Copy the Webhook URL and paste it into the alert

• Send a test payload from Factors and you should see the “Stop” icon turn to “Successfully determined”

• Click on OK

• Click on Add another module

• Select LinkedIn Matched Audience >> Create an Audience

• Click on Create a Connection and give your connection a name

• Sign In to Authenticate LinkedIn using your credentials

• Select relevant account

• Select Audience type as Company

• Type in Audience Name and Description

• Right-click and Select “Run this Module Only” - This should create an audience inside LinkedIn

• Confirm if Audience is created inside LinkedIn Audiences

• Right Click the “Create Audience” module and delete it

• Add another module. LinkedIn Matched Audience >> Add Companies

• Click on Search >> Select Account >> OK >> Select the Audience we just created

• Click on Add Item

• [IMPORTANT] Map the Company name from Factors by selecting “0 Prop Value” and click OK.

We are mapping the Company Name from Factors’

It would be a Greek tragedy if wrongly mapped

• Right Click and Select “Run this module Only”

• Enter a Sample company and click on Ok

• If it successfully runs - you should see this message when you click on the bubble that pops up

• Save the Workflow

• Select Option “Immediately as data arrives”