đŤ The purpose of this document is to help you set the LinkedIn Retargeting Audience for specific companies via Make.com
I have recorded a loom video taking you through all the steps required to set the Retargeting Audience
The process is broadly divided into three steps:
1. Setting up an alert in Factors.ai
1. Setting up an alert in Factors.ai
Head over to Alerts inside Factors
Set up the Alert conditions
Select event - Can be anyone visiting the website or a specific page. (If you want to use multiple pages)
Add âCompany Domain is Knownâ filter
Add ICP filters
2. Connecting Make.com to Factors
2. Connecting Make.com to Factors
Open Make.com
Create new Scenario
Add Webhook as the connector
Select âCustom Webhookâ
Create Webhook and give it a name
Copy the Webhook URL and paste it into the alert
Send a test payload from Factors and you should see the âStopâ icon turn to âSuccessfully determinedâ
Click on OK
3. Creating LinkedIn Audience
3. Creating LinkedIn Audience
Click on Add another module
Select LinkedIn Matched Audience >> Create an Audience
Click on Create a Connection and give your connection a name
Sign In to Authenticate LinkedIn using your credentials
Select relevant account
Select Audience type as Company
Type in Audience Name and Description
Right-click and Select âRun this Module Onlyâ - This should create an audience inside LinkedIn
Confirm if Audience is created inside LinkedIn Audiences
Right Click the âCreate Audienceâ module and delete it
Add another module. LinkedIn Matched Audience >> Add Companies
Click on Search >> Select Account >> OK >> Select the Audience we just created
Click on Add Item
[IMPORTANT] Map the Company name from Factors by selecting â0 Prop Valueâ and click OK.
We are mapping the Company Name from Factorsâ
It would be a Greek tragedy if wrongly mapped
Right Click and Select âRun this module Onlyâ
Enter a Sample company and click on Ok
If it successfully runs - you should see this message when you click on the bubble that pops up
Save the Workflow
Select Option âImmediately as data arrivesâ
đ Notes
âď¸ Reach out to niranjan@factors.ai in case of any feedback or blockers to setup this workflow