Overview
Properties are distinct attributes that can be associated with data within Factors. Specifically for advertising data, properties allow you to configure your ad campaigns in Factors and ensure that you are analyzing the right data in the right format. By using properties for advertising data, you can easily dissect your digital advertising data and uncover important insights that can help optimize your advertising efforts. These properties come in handy the most when you are trying to build Attribution Reports and want to evaluate your marketing efforts precisely.
Custom Dimensions
Apart from the extensive lists of default groups, you can set up custom Ad Campaigns and Ad Groups. Here is how you can set up Custom Campaigns and Ad Groups:
Log in to your Factors account and click on the Configuration icon, inside Click on Properties.
Click on the + Add New from the top right inside Custom Dimensions.
Select Campaign or Ad Group based on what you wish to create from the Type dropdown. Add a name and description for this group.
Set up the values inside the group by clicking + New Value.
Hit Save to add the value. You can set up multiple values inside a group.
Hit Save on the top right and your custom dimension is now set up inside Factors.
Default Channel Group
Factors sets up a host of groups for you by default and many of these work right out of the box, for example- organic search, paid socials, emails etc.
The others can easily be set up by adding your customs rules to the groups. These take care of your marketing set-up and campaign information.
This is how you can utilise Properties for your Ad data inside Factors.
Need help setting up Custom Properties for your organisation?
You can reach out to us via Intercom Chat or write to us at praveen@factors.ai.