Overview

In Factors, you can build many reports, create segments and set up alerts and automations. These involve working with parameters/properties that can be used to filter your data to get precise insights or breakdown your data across multiple dimensions to get a comprehensive understanding.

Here is a list of all properties inside Factors and what they mean:

Company identification

Property name	Description
Company name	Name of the company identified
Company domain	Website domain of the company identified
Company annual revenue	Estimated annual revenue (in USD) of the company identified
Company annual revenue range	Estimated annual revenue range (in USD) of the company identified
Company employee count	Number of total employees that work at the company identified
Company employee range	Number of employees that work at the company identified, arranged by range. Useful for segmenting companies based on employee sizes
Company industry	Industry of the company identified
Company NAICS code	North American Industry Classification System (NAICS) code of the company identified
Company NAICS description	Additional details provided by NAICS about the company identified
Company SIC code	Standard Industrial Classification Codes (SIC Codes) of the company identified
Company SIC description	Additional details provided by SIC about the company identified
Company phone	Publicly phone number of the company identified
Company HQ address	Address where the company idenfiied is headquartered
Company HQ city	City where the company identified is headquartered
Company country	Country where the company identified is headquartered
Company state	State where the company identified is headquartered
Company region	Region where the company identified is headquartered
Company country ISO code	ISO code of the country where the company identified is headquartered
Company ZIP code	ZIP code of the location where the company identified is headquartered

User identification

Property name	Description
User city	City of the visitor based on IP address
User country	Country of the visitor based on IP address
User postal code	Postal code of the location of the visitor based on IP address
User continent	Continent of the visitor based on IP address
User region	Region of the visitor based on IP address
User email ID	Email address that the visitor identified themselves with
User phone	Phone number that the visitor identified themselves with
User ID	Unique tracking ID of the visitor
User name	Name that the visitor identified themselves with
Language	Language with which the visitor interact with your online presence
User first name	First name that the visitor identified themselves with
User last name	Last name that the visitor identified themselves with
First seen date	Date of the first interaction of the visitor with your online presence
First seen day	Day of the first interaction of the visitor with your online presence
Timezone	Visitor's timezone when they interact with your online presence.
First seen hour	Hour of the first interaction of the visitor with your online presence

Traffic source

Property name	Description
User first creative	The Ad Creative inside an Adgroup that led to a visitor's very first interaction with your online presence
User first FBCLID	The Facebook Click ID that led to a visitor's very first interaction with your online presence
User first GCLID	The Google Click ID that led to a visitor's very first interaction with your online presence
User first keyword	The Ad Keyword that led to a visitor's very first interaction with your online presence
User first keyword match type	How closely the keyword that led to a visitor's very first interaction with your online presence resembles with the search query, to be considered for the ad auction.
User first referrer	Full URL of the last website accessed by a visitor, prior to interacting with your online presence for the very first time
User first referrer URL	Web address of the last website accessed by a visitor, prior to interacting with your online presence for the very first time
User first referrer domain	Domain of the last website accessed by a visitor, prior to interacting with your online presence for the very first time
User first source	The source based on UTM parameters that led to a visitor's very first interaction with your online presence
User first medium	The medium based on UTM parameters that led to a a visitor's very first interaction with your online presence
User first search term	The search term that led to a visitor's very first interaction with your online presence
User initial adgroup	The ad-group based on UTM parameters that led to a visitor's very first interaction with your online presence
User initial adgroup ID	ID of the ad-group based on UTM parameter that led to a visitor's very first interaction with your online presence
User initial campaign	The ad campaign based on UTM parameters that led to a visitor's very first interaction with your online presence
User initial campaign ID	ID of the ad campaign based on UTM parameters that led to a visitor's very first interaction with your online presence
User initial content	The content based on UTM parameters that led to a a visitor's very first interaction with your online presence
User initial channel	The channel based on UTM parameters and channel rules that led to a visitor's very first interaction with your online presence
User latest creative	The creative based on UTM parameters that led to a visitor's most recent interaction with your online presence
User latest FBCLID	The Facebook Click ID that led to a visitor's most recent\ interaction with your online presence
User latest GCLID	The Google Click ID that led to a visitor's most recent interaction with your online presence
User latest keyword	The Ad Keyword that led to a visitor's most recent interaction with your online presence
User latest keyword match type	How closely the keyword that led to a visitor's most recent interaction with your online presence resembles with the search query, to be considered for the ad auction.
User latest referrer	Full URL of the last website accessed by a visitor, prior to interacting with your online presence for the most recent time
User latest referrer URL	Web address of the last website accessed by a visitor, prior to interacting with your online presence for the most recent time
User latest referrer domain	Domain of the last website accessed by a visitor, prior to interacting with your online presence for the most recent time
User latest source	The source based on UTM parameters that led to a visitor's most recent interaction with your online presence
User latest medium	The medium based on UTM parameters that led to a a visitor's most recent interaction with your online presence
User latest search term	The search term that led to a visitor's most recent interaction with your online presence
User latest adgroup	The ad-group that led to a visitor's most recent with your online presence
User latest adgroup ID	ID of the ad-group that led to a visitor's most recent interaction with your online presence
User latest campaign	The ad campaign that led to a visitor's most recent interaction with your online presence
User latest campaign ID	ID of the ad campaign that led to a visitor's most recent interaction with your online presence
User latest content	The content based on UTM parameters that led to a a visitor's most recent interaction with your online presence
User latest channel	The channel based on UTM parameters and channel rules that led to a visitor's most recent interaction with your online presence
Session creative	The creative based on UTM parameters that led to the website session event
Session FBCLID	The Facebook Click ID that led to the website session event
Session GCLID	The Google Click ID that led to the website session event
Session keyword	The Ad Keyword that led to the website session event
Session keyword match type	How closely the keyword that led to the website session event resembles with the search query, to be considered for the ad auction.
Session referrer	Full URL of the last website accessed by a visitor, prior to the website session event
Session referrer URL	Web address of the last website accessed by a visitor, prior to website session event
Session referrer domain	Domain of the last website accessed by a visitor, prior to the website session event
Session source	The source based on UTM parameters that led to the website session event
Session medium	The medium based on UTM parameters that led to the website session event
Session search term	The search term that led to the website session event
Session adgroup	The adgroup that led to the website session event
Session adgroup ID	ID of the adgroup that led to the website session event
Session campaign	The ad campaign that led to the website session event
Session campaign ID	ID of the ad campaign that led to the website session event
Session content	The content based on UTM parameters that led to the website session event
Session channel	The channel based on UTM parameters and channel rules that led to the website session event
Page referrer domain	Full URL of the last website accessed by a visitor, prior to the page view event
Page referrer URL	Web address of the last website accessed by a visitor, prior to page view event
Page referrer	Domain of the last website accessed by a visitor, prior to the page view event

Platform/Device

Property name	Description
Browser	Browser (Safari, Chrome etc.) on which a visitor interacts with your online presence
Browser version	Version of the browser on which a visitor interacts with your online presence
Platform	Platform (web, mobile etc.) on which the visitor interacted with your online presence like web
Device brand	Brand of the visitor's device (Samsung, Apple etc.) on which they interact with your online presence
Screen width	Width of the screen on which a visitor interacts with your online presence
Screen height	Height of the screen on which a visitor interacts with your online presence
Screen density	Density of the screen on which a visitor interact with your online presence
OS	Operating System on which a visitor interacts with your online presence
OS version	Operating System version on which a visitor interacts with your online presence
Device manufacturer	Manufacturer of the visitor's device on which they interact with your online presence
Device model	Model of the visitor's device on which they interact with your online presence
Device name	Name of the visitor's device on which they interact with your online presence
Device type	Type (desktop, smartphone etc.) of the visitor's device on which they interact with your online presence

Session properties

Session properties	Description
Session landing page URL	The very first page visited by a visitor, at the start of their website session
Session landing page raw URL	The complete URL, including all UTM tags, of the very first page visited by a visitor, at the start of their website session
Session landing page domain	Domain of the very first page visited by a visitor, at the start of their website session
Session landing page load time	The time taken to load the very first page visited by a visitor, at the start of their website session
Session landing page scroll percent	Percent of page scrolled on the first page visited by a visitor, at the start of their website session
Session landing page active time	Time spent actively browsing (moving the cursor) on the first page visited by a visitor, at the start of their website session
Session exit page URL	The last page visited by a visitor at the end of their website session
Session exit page raw URL	The complete URL, including all UTM tags, of the last page visited by a visitor at the end of their website session
Session active time	Time spent actively browsing (moving the cursor) by a visitor during a website session
Session pages visited count	Number of pages visited by a visitor during a website session
Is first session	A true/false on whether this is the first website session of a visitor
Session count	The total number of sessions a visitor had before this current website session
Timestamp	UNIX based timestamp for when the event was performed
Day of occurrence	Day when the event occurred
Hour of occurrence	Hour when the event occurred
Session browser	Browser used by the visitor for their website session
Session browser version	Version of the browser used by the visitor for their website session
Session platform	Platform (web, mobile etc.) used by the visitor for their website session
Session OS	Operating System used by the visitor for their website session
Session OS version	Operating System version used by the visitor for their website session
Session city	City of the visitor based on IP address when they performed the website session event
Session country	Country of the visitor based on IP address when they performed the website session event
Session region	Region of the visitor based on IP address when they performed the website session event
Session timezone	Timezone of the visitor based on IP address when they performed the website session event
Session postal code	Postal code of the visitor based on IP address when they performed the website session event
Session continent	Continent of the visitor based on IP address when they performed the website session event

Page properties

Property name	Description
Page URL	URL of the page visited by a visitor
Page raw URL	The complete URL, including all utm tags, of the page visited by a visitor
Page domain	Domain of the page visited by a visitor
Page title	Title of the page visited by a visitor
Page scroll percent	Percent of page scrolled on the page visited by a visitor
Page load time	The time taken to load the page visited by a visitor
Is a page View	A true/false on whether this is the a page view event
Time of occurence	UNIX based timestamp for when the event was performed
Day of occurence	Day when the event occurred
Hour of occurence	Hour when the event occurred
User first page URL	URL of the first ever page visited by a visitor
User first page raw URL	Complete URL, including all UTM tags, of the first ever page visited by a visitor
User first page domain	Domain of the very first page visited by a visitor
User first page load time	The time taken to load the very first page visited by a visitor
User first page scroll percent	Percent of page scrolled on the very first page visited by a visitor
User first page active time	Time spent actively browsing (moving the cursor) by a visitor on the very first page they visited
User latest page URL	URL of the most recent page visited by a visitor
User latest page raw URL	Complete URL, including all UTM tags, of the most recent page visited by a visitor
User latest page domain	Domain of the most recent page visited by a visitor
User latest page load time	The time taken to load the most recent page visited by a visitor
User latest page scroll percent	Percent of page scrolled on the most recent page visited by a visitor
User latest page active time	Time spent actively browsing (moving the cursor) by a visitor on the most recent page they visited