Overview

You can utilise HubSpot’s CRM data inside Factors to qualify, track and engage your high-intent accounts with Factors web analytics and account identification capabilities. You can build funnels to understand how Deals are progressing and build out easy to consume analytics dashboards.

Integration with Factors

1. Log in to your Factors account and click on the settings icon ⚙️ in the top navigation bar and then click Integrations.

2. Find HubSpot inside the integrations page and click Connect.

3. You will be redirected to HubSpot where you can authorise the integration with SSO.

And that’s it! Factors can start pulling your CRM data from HubSpot.

Which objects does Factors pull from HubSpot?

We pull the following objects from your HubSpot data:

Basic Plan:

• Company

• Deal

Growth Plan:

• Contact

• Company

• Deal

• Forms

• Campaign

• Engagements

• Contact List

For these objects, we pull in all associated fields under each object by default.

What’s next

• Getting started with Account level Analytics

• Building reports inside Factors