đŤ The purpose of this document is to help you set the LinkedIn Retargeting Audience for specific companies via Zapier
đ Note that you need a paid account on Zapier to set up with Zap. The Modules involved are a part of the premium plan.
I have recorded a loom video taking you through all the steps required to setup the Retargeting Audience
The process is broadly divided into three steps:
1. Setting up an alert in Factors.ai
1. Setting up an alert in Factors.ai
Head over to Alerts inside Factors
Set up the Alert conditions
Select event - This can be anyone visiting the website or a specific page. (If you want to use multiple pages)
Add the âCompany Domain is Knownâ filter
Add ICP filters
2. Connecting Zapier to Factors
2. Connecting Zapier to Factors
Open Zapier
Create new Zap
Click on trigger and select âWebhookâ by Zapier
Select âCatch Hookâ and click on Continue
Skip the step of giving a Trigger condition
Copy the Webhook URL and paste it into the alert, paste this link in the Factors' alert section
Paste it in the Alert and click on Test this with a Sample message
Head back to Zapier and click on âTest Triggerâ
You will see a test payload sent across by Factors as shown below, select Continue with the Selected record
3. Creating LinkedIn Audience
3. Creating LinkedIn Audience
Type LinkedIn in the search bar and select LinkedIn Ads
Select Create Audience in the Event dropdown and click on Continue
Under Account click on âSign Inâ and you will be taken to the LinkedIn Sign In screen.
Sign In to Authenticate LinkedIn using your credentials. Note that if you have multiple accounts, Sign In to the account that has access to your Ad Account
Select the relevant Ad account
Select Audience type as Company
Type in Audience Name and Description
Click on Continue
Click on Test step, this will create the Audience inside your Ad Accoun
Confirm if Audience is created inside LinkedIn Audiences
Select the âOptionsâ for the LinkedIn Audience creation module and delete it
Click on Add a Step and Select LinkedIn Ads again
Under Events select âAdd Company to Audienceâ and click on Continue
Account should already be selected, so click on Continue
Under Action select Account and the newly created Audience
[IMPORTANT] Map the Company name from Factors by selecting the relevant Prop Value and click Continue.
We are mapping the Company Name from Factorsâ
It would be a Greek tragedy if wrongly mapped
Click on Test Step under Test
You should see the status set as success on doing this
Name your Zap, Click on Publish, and Turn it On
đ Notes
âď¸ Reach out to niranjan@factors.ai in case of any feedback or blockers to setup this workflow